Your Website May Be at Risk! Here Are Things to Improve and Avoid
posted on June 23, 2016
"Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human."
That interesting saying from the infamous Aristotle clearly described the nature of a human being. Within the existence, one soul needs a personal and mutual touch, connection, and certain chemistry to keep his feet on the ground. In some cases, those efforts even have certain prices to go with.
There is a naturally significant correlation between your human connection and the way you run your website. In order to learn how your website development suits itself to the appropriate market, you must understand the basic rule; the way we interact with each other.
In 2015, the number of internet users in Indonesia reached 73 million, and that's 29% of the entire population longing for connections in the virtual world.
Talking about the internet, Google as the only thing that seems to matter the most now connects more than 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Everyone surely wants to be on the top list, and therefore certain treatments and tricks are very much needed.
SEO & SEM FOR YOUR SURVIVAL
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are basically a perfect pair with a sole purpose, to get you as much attention as needed, but with different approaches.
SEO is a more organic way of increasing the amount of visitors to your website by obtaining a high-ranking placement in the search results page of a search engine with such strategies and tactics, whereas SEM is a paid approach to increase the visibility of your website in the search engine by using internet marketing tools and services from the outside perspective to the targeted audience.
A good SEO implements all kinds of approach within its content for the sake of the engagement. Google periodically updates and changes its algorithms and formulas for its search engine, and we found over 200 factors that influence your rank, both by how you should fix your content and the way you make it visible and popular to the outer world. Here are some of them.
Things that are worth considering:
Keyword in URL
Help connects the relevance of the content to the search query.
Keyword in Title Tag
Your document or page titles appear in the search results and act as snippets for social sharing, limited to 60-70 characters. Keywords closer to the beginning are believed to have a higher success rate.
Words with Noticeable Formatting
Words in bold, italic, underline, or larger fonts have a higher success rate.
Keyword in ALT Text
The ALT text as an image description appears in the search engines. It increases the accessibility for image search.
Internal Link Anchor Text
Rather than using "click here", try to be more creative and relevant to where your link leads. It will be a huge help to drive your content.
Keyword in Domain Name
Include your keyword in the domain, and if it is an exact match, you'll get your own ranking privilege.
Use of HTTPS (SSL)
SSL was officially announced as a new positive ranking factor in 2014 and it gives you more privilege in winning a place in the competitive search queries.
Google stated that older content may have more priority than the recent ones, especially when the search result is re-arranged based on the average age of the content before being shown.
Mobile-friendly websites have more advantages in the ranking system, especially within the situation where people search on mobile devices, which has grown significantly.
Optimise your image, including its size to support your content and better result in the search queries, especially for the image search.
Negative factors you need to avoid:
Foreground Matches Background
Google has certain page layout algorithm and it affects the content with some inconsistencies in their layouts, such as foreground-background colour matches.
Empty Link Anchors
Hidden texts and links in your content is a dangerous move and considered a manipulative act towards search ranking. As a result, this will certainly lower your page rank in the result page.
Plagiarism is a serious act. Google automatically analyses independent content, but the audience can report themselves for any infringements they found.
This is an attempt of spamdexing by creating numerous pages that lead to a different landing page.
Broken Internal Links
Make sure the links you provide are all active, to avoid the difficulties in indexing and navigation.
Text in Images
The text that you put in an image is not searchable and detectable. Google analyses image as a whole form, with or without text in it.
Putting content inside the frames is a troublesome move, and although Google has tried to overcome this issue, problems still incur.
Duplicated content on another side or within a page tends to decrease the value and chance of exposure.
Slow sites is a major dealbreaker here. Google has suggested "under two seconds" rule and aims for under 500ms. Thus, focus on the geography, devices, and connection speeds used by the audience.
Now here are some factors that support the visibility and popularity of your content:
- Incoming links
- Good content to drive people to share
- The use of social network bookmarklets, such as Addthis
- Forum signatures and comment section
- Hashtags in the social media
- Google+ business page with your business address in it
- Google webmaster tools registration
By humanising your website and its content, you are one step ahead of getting the appropriate attention and interaction for your website. Better SEO, more opportunities. Need any emergency assistance for your website? Drop us a call or a message rightaway.