See Them Fly Off the Shelves: 7 Packaging Design Secrets
Packaging plays a great role in the distribution of products from the factory to the store and, eventually, to the consumer.
There are a lot more to packaging design than meets the eye. A good packaging is able to provide protection, contain enough information and ultimately attract sales.
Here are some tips and inspirations that could be of use in developing your packaging design.
1. Create context
Dig deep into the product’s ingredients or history and use it to give it a background story through the packaging design. A combination of the right colors, typography and other elements says a lot about a product’s origin and authenticity.
A Dutch colonial look captures a glimpse of Belitung pepper’s heyday throughout Pepper Secret’s wide range of products.
2. Less is more
Good design speaks a great deal without cluttering the space. Using a minimum number of elements in a packaging design can go a long way in making sure that a product stands out on a crowded shelf.
3. Be real
A packaging is not a marketing tool. Keep it informative and descriptive, devoid of flamboyant marketing slogans. Having said that, there’s always room for exaggeration.
A realistic illustration is one thing, and sometimes the only thing necessary to suggest fresh, natural ingredients.
4. Code with colors
For a product with different variants, it’s best to use different color schemes for each one without changing much of anything else. This way, people see that they still belong to the same line.
5. Give it a good grip
As important as the visual elements of a packaging design is its size and shape. A good packaging should be as comfortable to handle as it is pleasing to look at.
Distinctive colors and design should be accompanied with a structure that holds and is easy to hold.
6. Go beyond
Add more reason for people to buy by giving the packaging an extra function. Be carful though, not to let the product be overshadowed.
As part of a global campaign, a version of Pocari Sweat’s value pack in Indonesia was one that can be converted into a virtual reality cardboard.
7. Let the product shine
Most importantly but often forgotten, a packaging’s job is showcasing a product instead of distracting from it. In some cases, packaging design should take a back seat, allowing the product to pop without unnecessary distractions.
We’ve seen our packaging designs lend themselves to the success of a wide range of brands. Click on each picture above to see more details.
You can also contact us now to start your own packaging design project.