How to Stand Out in F&B Market

Today, the food & beverage (F&B) industry is more competitive than ever. It seems new F&B tenant pops up every week. However, not all of them will stand the test of time. When we build a business, we aim for longevity and success in the long run. A study by two economists found 17% of restaurants close in the first year, this is something we definitely avoid.

In a world where we're swamped by options, we aim to stand out above the others. We were recently invited to the 17th IndoBuildTech, the leading building and interiors exhibition, to deliver a session on "How to Stand Out in F&B Market". Our sister company, High Street Studio, let the audience in on 7 secrets to making your restaurant stand out, you can read more about this here.

Our marketing director, Joanna Leonardi, supported those secrets by telling the audience the insights on how to make your brand stood out among its competitions. The insights can be summed up to 3C:

Create - In order to position your brand head and shoulders above the others, create a unique brand story that people can relate to or eager to know more about.

Communicate - Now let's assume you already have a strong brand story, you have to communicate the story to the community so they're intrigued to know more. Thankfully we're living in the digital age where communicating is such an easy thing. You can communicate your brand in social media or verbally tell it to your friends.

Community - Your customer community is the heart of your brand. They create a ripple effect. Encourage them to make events at your place, such as monthly soiree, social gatherings, product launching, or company events.

All in all, we had such a great experience at IndoBuildTech. If you want to find out more insights on branding, you can learn here on how to avoid most common mistakes in branding or here on what's the 7 things that the brand experience.

We are always on hand to help you build your brand, click the WhatsApp icon to contact us directly.