4 Quick Tips on How to Reduce Bounce Rate on Your Website
posted on July 6, 2019
Here are a few tips to keep your landing page bounce rate minimum:
1. Need for Speed
Check your website performance here. You will get a thorough insight & able to see which part of your site should be optimized in order to speed up your page loading speed.
The speed plays a leading role here because for every one second delay in page load time will lead to 11% fewer page views, 16% decrease in customer satisfaction, and 7% loss in conversions. So a few extra seconds is not what we’re looking for, as it could have a massive impact on your sales.
Good typography on your landing page will leave a lasting effect on its readers. People, maybe including you, will avoid reading long texts. Keep it short and simple for each paragraph and use short bold highlight before each article, these two will help the visitor to have a better understanding of the content.
Instead of describing a list of things to a long article, using bullet points is a great solution. Last but not least, choose your font type and size carefully.
Not too funky, not too serious, just right. Not too big, not too small, just right.
3. No to Pop-ups
Pop-ups are more annoying than useful. Also, it slows down your web, especially on the mobile device.
4. Well Placed Call-to-Action Button
Putting the Call-to-Action at the right place will attract visitors to read the offer you put on your page. SmallBizTrends found that more than half of small business B2B websites are lacking any call-to-action, hence the high bounce rate & low conversion rate.