Jakarta-based studio, Kamarupa Design Group specializes in branding, website, and graphic design. We are committed to translating your ideas and dreams into visually pleasing and impactful designs. Over our extensive 17+ years of experience, we have assisted hundreds of clients, regardless of their scale, in bringing their ideas to life.

Graphic design is the art of communicating ideas, visually. So, graphic design is everywhere you look; from season’s greetings card to your smartphone’s interface to a biscuit pack; every single thing is ideas presented visually. So it’s not exaggerating to say that it is everywhere you look. 

Actually, graphic design is a bit like cooking

Because there are so many ingredients to cook up a meal! This is why we need to look at our salt, pepper, garlic, onion, or essentially our basic ingredients. Graphic design has an abundance of elements that can be mixed and matched to give you something that will suit your taste and most importantly, your target audience.

As we have mentioned, there are a lot of elements in graphic design, but let’s familiarize ourselves with some basics. We, designers, use these basic elements to visualize your idea. This visualization will result in a certain nuance, catch your attention, or evoke your subconscious mind.


Colour is one of the most important and noticeable elements of graphic design. Colour portrays a particular mood. As designers, we handpicked every colour to suit your brand's values or what you want to convey to your audience.

Let's take a look at an easy example. Dozens or even hundreds of application icons are blue. Do you ever wonder why? The colour blue symbolizes stability, safety, and at the same time, it gives a sense of familiarity to new users. Hence, subconsciously users are drawn to trust them.


Mathematically speaking, a line is a one-dimensional figure, which has length but no width, a line is where two or more points are connected. There are various forms of lines; some of them are horizontal, diagonal, spiral, and squiggly.

In graphic design, a line helps us to direct the audience’s attention towards a certain point in our design. People will pay more attention to underlined words than non-underlined words. What separates them? A line. You can easily notice the underlined words even from a distance.


Shape is the form of an area surrounded by outlines, usually two-dimensional. It comes in a variety of forms, like circles, rectangles, or even peculiar ones. In every design, there is at least one shape.

Similar to colour, every shape has its meaning. For instance, squares and rectangles represent stability; it gives an honest, solid, and stable feeling. On the other hand, a circle conveys the notions of totality, unity, and wholeness.


Size goes hand in hand with other elements. One of its main purposes is to highlight important areas. Visually, it can make certain parts of a design more dynamic. Usually, a design combines a variety of sizes of shapes, objects, or other elements. 


In graphic design, there is positive space and negative space. Positive space refers to the main focus of the design, where people focus their attention, like a person’s face in a portrait. Meanwhile, negative space is the area around or between the main focus. It might seem trivial, yet negative space plays a very crucial part in designs. Negative space helps the audience to focus and enhances legibility.

If you have the time and the option, you will always opt to hop on the empty carriage instead of the packed one right? That applies in design too. The audience will easily catch the information in a well-spaced design, rather than a cramped one.


Last but not least, we need to convey the message.

In graphic design, a message is conveyed by utilising typography. It is the art of picking the arranging letters and text in a manner that makes the text readable yet visually appealing at the same time. Additionally, each typeface and font are carefully selected to suit your branding.

As a result, good typography will go a long way. It will establish a strong visual hierarchy, complement the branding, and set the right tone.

Why do you need graphic designers?

Well, let’s face the hard truth, a meal with the same ingredients tastes different in the hands of an amateur cook and a chef. Everyone can design, but not every design is a good design. It is our job as graphic designers to make those elements work together in balance and harmony.

Graphic design is a necessity

A study found that humans process visuals 60,000 times faster than text. The human brain deciphers image elements simultaneously. From this study, we can see the importance of graphic design. With the help of colours, lines, and shapes, graphic design can deliver strong messages without lengthy texts. Additionally, graphic design builds professionalism and credibility for your brand. Your audiences will be more likely to buy products or services with better credibility. 

Good designs allow you to grab your audience’s attention that will help them to remember your product, and ultimately, your brand. Graphic design goes hand in hand with branding to build your brand’s reputation and strong presence. Great branding is nothing without great designs and vice versa.

Let us be your graphic designers

Kamarupa Design Group, a Jakarta based graphic design agency, is here to help you through our expertise in graphic design. We are your visual translator that will translate your ideas and dreams into a visually pleasing and effective design. Throughout the years, we have worked with hundreds of clients from diverse backgrounds in helping them visualize their ideas.

With our 15+ years of experience, we will take you on a curated design experience, with you and your brand in our minds. Explore more of our graphic design projects here.



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