Project Details

Xing Fu Tang (幸福堂) is one of the pioneers of the brown sugar boba craze, their brown sugar ombré effect is all over social media. It gives happiness to many people across the world, this is in line with their brand as the word Xing Fu Tang itself translates to the happiness realm or hall of happiness.

We designed new guidelines for Xing Fu Tang Indonesia, where we are putting the emphasis that Xing Fu Tang is spreading happiness through its sweetness and creaminess. We introduced new illustrations and cute characters to give Xing Fu Tang Indonesia a more fun, playful, and approachable image.

Project Type

Branding

Project Year

2021

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