Project Details
Bank plays an essential role in every layer, from maintaining the country's financial stability to everyday life. Besides the big players, there are banks with niche markets like Universal BPR. Universal BPR aims to provide customers with quick, secure, and attentive service.
We designed a new logo to revitalize Universal BPR's look. We incorporate the trinity of quick, secure, and attentive values into a triangle, depicting the three sides of their brand promise. The positioning of the logogram above the letter "i" is to signify the integrity aspect, a well-rooted aspect in Universal BPR history. We also implement different thicknesses in the Universal BPR name to show Universal BPR's personalized approach to every customer.
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