Project Details

Established in 1981, UBS Gold is a household name in the jewellery world. UBS Gold has established itself as a leader in Indonesia and international markets. After more than four decades, UBS Gold decided to rebrand because UBS Gold's market has shifted to young professionals.

We developed an elegant rebranding for UBS Gold. The logo also marks the brand's bolder and stronger journey ahead as a lifestyle brand for young professionals. Additionally, it forms a tulip-like shape, a symbol of perfection, beauty, and unconditional love. To complete the brand's key visual, we also formulated a new supergraphic to be implemented in their brand expressions & communication tools.

Project Type

Branding

Project Year

2022

Related Projects

Multi Wangi Group

Multi Wangi Group

Branding

As the parent company to Multi Wangi Alami and Aneka Inti Wangi, Multi Wangi Group (MWG) stands as a distinguished name in…

Detail

Axel Vinesse

Axel Vinesse

Branding

Axel Vinesse is the esteemed retail brand under the renowned UBS Gold. Axel Vinesse offers bold, edgy, and urban designs of various…

Detail

Porto

Porto

Branding

Porto Footwear recently embarked on a rebranding journey, symbolizing their bold leap into modernity. Their new logogram firmly solidifies their identity as…

Detail

Saskara

Saskara

Branding, Graphic

In every religion, it is customary to present our truest selves in the presence of The Almighty. Saskara understands this deeply and…

Detail

Gats Shoes

Gats Shoes

Branding

Established in 1987, Gats Shoes has earned its esteemed reputation as a local men's shoe brand. Built upon a foundation of unwavering…

Detail

Livehaf

Livehaf

Branding

In the past decade, we have seen local brands rising to the top. It's a testament that Indonesia has a lot of…

Detail

Close

Search

Whatsapp Menu