Indonesia is one of the largest spice producers and rich in spice diversity; however, growing them is not as simple as it seems. An amalgamation of synergy and urvana (Fertile, in Sanskrit); Synerva aims to help local farmers and producers to achieve their maximum fertility or productivity in cultivating herbs and spices.
The Synerva symbol encapsulates the company’s core business; where a strong connection between Synerva, farmers, and other companies is established, creating a synergy in partnership.
The colour grey is chosen to show that Synerva is a humble company that will provide a solid support system for the local farmers; at the same time, the colour also conveys Synerva’s trustability and consistency in its day-to-day operations. Shades of green are to accentuate that Synerva is an agriculture company.