Women and shoes. It's a love affair in pairs. However, it’s common knowledge that women shoes are stylish but uncomfortable. Uncomfortable shoes can cause many health problems. Seeing this opportunity, Stash, a local Indonesian brand, develops stylish yet comfortable shoes for women. It is that comfortable so people will feel as if they're walking on clouds.
We designed a simple and straightforward logo for Stash, so people will easily recognize it's a shoe brand. The copper colour is chosen as the primary brand colour as it symbolises warmth, passion, and lively energy.