Project Details

Women and shoes. It's a love affair in pairs. However, it’s common knowledge that women shoes are stylish but uncomfortable. Uncomfortable shoes can cause many health problems. Seeing this opportunity, Stash, a local Indonesian brand, develops stylish yet comfortable shoes for women. It is that comfortable so people will feel as if they're walking on clouds.

We designed a simple and straightforward logo for Stash, so people will easily recognize it's a shoe brand. The copper colour is chosen as the primary brand colour as it symbolises warmth, passion, and lively energy.

Project Type

Branding

Project Year

2020

Related Projects

Buccheri

Buccheri

Branding

In recent years, we have seen a surge in local brands; namely apparel, shoes, and other crafts. Buccheri has been providing premium…

Detail

CottonInk Senayan City

CottonInk Senayan City

Interior

CottonInk, a womenswear clothing line centred its brand in its customers. CottonInk garnered its design inspiration from the customers. Since its establishment…

Detail

John Win

John Win

Branding

It is a common knowledge that first impression matters and clothing might be the first thing we notice from other people. Well…

Detail

CottonInk

CottonInk

Interior

As a female fashion retail brand, CottonInk’s outlet needs to be the brightest and the most inviting store among others. Clear glass…

Detail

Close

Search

Whatsapp Menu