Project Details

Hanjaya Mandala Sampoerna Tbk. or usually known as Sampoerna is the largest tobacco company in Indonesia. Sampoerna is now owned by Philip Morris International, who also owned well-known brands such as Marlboro and S.T. Dupont. Like their namesake, Sampoerna strives for perfection (sempurna) in their products since 1913.

Sampoerna has long been a place where people with diverse backgrounds unite. In 2016, they celebrated their 103rd anniversary. We combined various colors and shapes representing the diversity in Sampoerna to form the number “103”

Project Type

Branding Graphic

Project Year




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