Hanjaya Mandala Sampoerna Tbk. or usually known as Sampoerna is the largest tobacco company in Indonesia. Sampoerna is now owned by Philip Morris International, who also owned well-known brands such as Marlboro and S.T. Dupont. Like their namesake, Sampoerna strives for perfection (sempurna) in their products since 1913.
Sampoerna has long been a place where people with diverse backgrounds unite. In 2016, they celebrated their 103rd anniversary. We combined various colors and shapes representing the diversity in Sampoerna to form the number “103”