Project Details

In Indonesia, flavored drinks are on the rise for the past several years, especially when it comes to coffee and tea. The number of outlets has increased exponentially in the last 4-5 years.

Multi Citra Rasa, known as Rasa, provides a solution for F&B outlets. It caters a fully customizable and unique formula to suit each outlet's target market.

Rasa is the genius behind many popular brands in Indonesia as the company offers a wide range of flavoring products, from gourmet syrup and powder drink to premium tea leaves and high-quality fruit puree.

We redesigned Rasa's brand to be smart, simple, and modern. It has a premium look but still has warm and friendly characteristics. The colors are carefully selected to further bolster the brand's charm.

Project Type

Branding

Project Year

2020

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