In Indonesia, flavored drinks are on the rise for the past several years, especially when it comes to coffee and tea. The number of outlets has increased exponentially in the last 4-5 years.

Multi Citra Rasa, known as Rasa, provides a solution for F&B outlets. It caters a fully customizable and unique formula to suit each outlet's target market.

Rasa is the genius behind many popular brands in Indonesia as the company offers a wide range of flavoring products, from gourmet syrup and powder drink to premium tea leaves and high-quality fruit puree.

We redesigned Rasa's brand to be smart, simple, and modern. It has a premium look but still has warm and friendly characteristics. The colors are carefully selected to further bolster the brand's charm.