As an effort to raise awareness on their project, we assisted MRT Jakarta in creating several merchandises. Since most of their intended recipients are young people of Jakarta, therefore a simplistic, straightforward approach was chosen by the client as the final overall look of the desk calendar, greeting cards, and power bank. Note: we’re excited to see if their new train design will be applied on the latter.
Back in 2014, we developed a brand manual, photobook, up to website development for PT. MRT Jakarta. We were to embrace the optimism and ambition for a better city in all design material, as the purpose of this project is to provide an actual updated information regarding the development progress of the MRT project.