Lesaffre, a multi-national and multicultural company with more than 80 subsidiaries across 51 countries, is a global key player in yeasts and fermentation. Since 2007, Lesaffre has been the world's largest producer of yeast.
In 2000, Lesaffre set-up Saf Indonusa as a subsidiary to provide innovative baking solutions such as high-quality yeasts, premixes, bread improvers, and bakery ingredients for the Indonesian market. Since then, it has expanded to a local production facility in Surabaya and four branch offices and Baking Centers™ in Jakarta, Medan, Semarang, and Surabaya.
We assisted Lesaffre and Saf Indonusa in preparing their marketing promotional tools for SIAL Interfood 2019. We designed their corporate brochure and product flyers where the company's prime colors are implemented and accentuated throughout the designs. We opted for icons and an overall clean look where the information can fit in into grids so the reader can easily understand Lesaffre’s products.