Keppel Corporation, is a multi-business company based in Singapore with key businesses in offshore and marine, property, infrastructure and investments. Keppel Land, the property subsidiary of Keppel Corporation, provides innovative real estate solutions with stellar portfolio throughout Asia.
In building their vast portfolio Keppel Land collaborated with many all-star consultants to produce outstanding projects. In 2017, Keppel Land established a collaboration with Metland to brought The Riviera, a landed housing project in Tangerang, Greater Jakarta. Following the resounding success of the partnership, Keppel Land and Metland present Wisteria, where people step into an oasis of peace and tranquillity where one can slow down and unwind.
We assisted Keppel Land’s in building the Wisteria brand where we provide a full visual branding package, from the branding itself, marketing brochure, advertising design, to website. The tree is selected as the logo to symbolize the growing collaboration of Keppel Land & Metland’s. The colours chosen for the brand are Phantom Mist and Stonehenge Greige that represent prosperity, stability, and inner balance in a family.