Project Details

Coffee is the most popular drink in the world with over 2.25 billion cups consumed every day and Indonesia as the world's third-largest coffee producer plays a substantial part in the industry. Kapal Api, with over 60% of the market share in Indonesia, is undoubtedly one of the biggest coffee brands in the country.

Kapal Api's journey started way back in the 1920s. In 1940, the founder built his first coffee factory. Throughout the decades, the passion and dedication turned into a living legacy in the coffee industry. Until now, Kapal Api continues to offer an incredible blend of a powerful flavor, full finish, and hearty aroma.

We refined Kapal Api's brand and its newest venture, Kapal Api Coffee Corner. It is a venture targeted to attract younger customers and coffee aficionados to enjoy an in-store experience with Kapal Api products. The well-known brand colors of red and black are prominent throughout the applications.

Project Type

Branding

Project Year

2020

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