Project Details

Gioi simply means a great and skillful person, coming from Vietnam as one of the Southeast Asian countries that bring a distinct authentic culture. It is well-reflected in its prominent menu selection that serves a definite Southeast Asian taste through a series of skills and warm hospitality. In this project, we develop the brand’s value and spirit through the name selection and the application of graphical elements like typefaces, colors, and a series of illustration used in the brand identity. 

Project Type

Branding

Project Year

2022

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