CottonInk, a womenswear clothing line centred its brand in its customers. CottonInk garnered its design inspiration from the customers. Since its establishment in 2008, the brand continues to excel with numerous accolades and four stores in major shopping centres in Jakarta.
CottonInk recently opened its flagship store in Senayan City, Jakarta. The store is the largest CottonInk store and carries the retailer's full range and latest collaboration collections. We implemented a wider and fresher interior concept, where we combined the warmth of wood with hints of pink throughout the store.
As CottonInk is mainly targeted for young professional women, hence Instagrammable spots is a must-have. There are several Instagrammable spots all over the store, the main spot is the neon sign placed at the end of the fitting room's hallway.