Project Details

In recent years, we have seen a surge in local brands; namely apparel, shoes, and other crafts. Buccheri has been providing premium quality footwear since 1980, long before this wave of new and promising local brands. Buccheri starts its business in the historical business district of Passer Baroe (Now known as Pasar Baru). As time goes by, Buccheri has faced many challenges and grown into one of the most well-known footwear brands in Indonesia.

In 2019, Buccheri asked us to refine their branding to ensure the brand can captivate both adults and youngsters. Without sacrificing Buccheri's iconic branding, we modernized and simplified their logo. The new branding has an overall cleaner look while still keeping its classic and premium image.

Project Type

Branding

Project Year

2020

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