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Welcome, MISE.

posted on November 16, 2017

Welcome, MISE.

Embrace yourself because MISE will have their grand opening on December 2017. We’re so honored as the owners invited us before the grand opening.


Located in one of the busiest areas in Jakarta, MISE isn’t hard to find. All you have to do is get your reservation first (cause it’s a must), then drive to Wahid Hasyim area to look for Bo Concept building, and head straight to the second floor.

A single glance upon the entrance, you’ll see MISE’s logo prominently installed against a white wall. It is one of our latest branding works for the F&B industry, along with menu books as business cards carry on the look and feel of the logo, altogether communicating an effortlessly unique take on fine dining. 




On an adjacent wall a bunch of plates, bowls, cups, and other eating utensils are sticked to the wall as an understated decorative accent. Stepping inside, you can see a similar subtlety in how the walls and windows are accentuated using abstract geometric lines which match the graphic elements on their printed materials. Speaking about the place, many semi-fine dining restaurant have some big spaces, but not with MISE. Instead of using solid separators, they maximize their humble space by applying an open kitchen concept that allows you to see what really goes on before anything reaches your table. Simple, elegant, and intimate are the best words to describe their place.


Now, some of you might wonder what MISE means. They took it from a French term meaning all your ingredients measured, cut, peeled, sliced, grated, etc before you start cooking. Pans are prepared, mixing bowls, tools, and equipment set out. In general, it’s a technique chefs use to assemble meals so quickly and effortlessly. It also means the tableware, cutlery, and other kitchen stuffs is already placed in its position.



Taking Asian twists into a Western cuisines and vice versa to introduce modern fusion into Indonesian tastebuds, MISE brings a semi-fine dining concept by incorporating warm hues such as purple taupe, light cream, and metallic brass to bring comfort a sophisticated ambience. Among their vast selection ranging from escargot to laksa, we were lucky enough to try their pasta cause it was exceptional! The burger? Second to none.



Our visit was something to remember, more likely because of the company, thanks to Indra, Karen, and Angel. Happiness is indeed seeing the happy faces of people who are passionate about their work and satisfied with ours. Will definitely come back to check out what they have in stores after the grand opening.



Interested to do branding for your restaurant or cafe with us? Click here to see our complete work for MISE!

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