Tried and tested: Top 5 ways to boost your website traffic
posted on July 12, 2017
Website traffic and website UI/UX are two sides of the same coin when it comes to conversion to sales or inquiries; the first reels people in while the latter keeps them interested until they decide to take action. A beautiful website design and navigation wouldn’t have any significance without any website traffic.
Whether it’s raising awareness, containing information or selling products/services, no website can fully carry out its role without having enough visitors coming in.
By increasing your website traffic through these 5 channels, you are building more and more audience. More audience most definitely means a higher number of conversions resulting from your website!
A lot of articles may have covered this subject from a blogger’s standpoint, but now let’s take another look from a business perspective and see the relevance to your business website.
1. Content section
Some might think that once their website is launched with relevant facts and information, the job is done. And what happens next? Their visitors are limited to those who already knows about the company/brand and wants to know more about it. So it attracts people who are already in the ‘interest’ stage.
What if we told you that your website can easily raise ‘awareness’ towards itself?
Consider this: more content means more chance to be discovered on Google search result pages. That is why some of the most successful websites have a content section, whether it is a news section or a blog section. With unique, helpful and valuable content that is relevant to your company/brand and updated regularly, people will be compelled to revisit or even subscribe to your website. As a result, your website drives traffic to itself on its own and bring in more leads.
One more thing: the more frequently you post new content, the more traffic you will get. Neil Patel of QuickSprout found that by posting high-quality posts 6x per week (instead of 5), blog traffic increased by 18.6%. The same principle goes for any business website.
2. Email marketing
You can also obtain traffic from those who are still in the ‘consideration’ stage.
Reconnect with people who have shown an interest in your products or services in the past by providing and offering content via link to your website that helps them on their buyer’s journey.
When used and managed wisely, email marketing can be a powerful tool. A decent email campaign can result in a significant traffic growth.
Search Engine Optimization (SEO) ranks up a website organically on Google search for numerous strategic keywords. With the right words injected into your content, your website can go higher on Google search result pages. In other words, people who are Googling specific keywords related to your business are more likely to find your website first on the search result pages.
Kamarupa Design Group has a SEO service that guarantees your website to be on page 1 of Google search results. Click here to learn more.
4. Social sharing
We have covered website content in the earlier section. While the content itself works for increasing Google search rankings, it is limited to those who actualy typed in certain keywords into Google search forms.
Social media is a very good platform to significantly broaden the exposure. Everyone is using it, and developers have made it possible to target your ads and integrate your posts seamlessly into news feeds based on interests or tags. In fact, 78% of companies now have dedicated social media teams and 54% of B2B marketers claim to have generated leads using social media.
A combination of targeted social media ads, engagement, timely sharing and re-sharing using the right hashtags can drive a lot of traffic to your website.
5. GDN Ads
Google Display Network (GDN) allows you to put banners linking to your website on Google partner websites such as swa.co.id, kompas.com and detik.com which have a very wide audience.
Your budget determines your level of exposure; allocate a good amount and see your website traffic rise through the roof.
Bonus: Google Analytics
Doing any of the 5 steps above may just take a few minutes, but it also takes analysis every once in a while to keep things in check.
Google has provided us with Analytics that shows lead source and visitor demographics among other useful data regarding your website traffic. Use those data to continually improve your strategy and content to optimize each channel and maximize your website traffic.
You have read the first half of a 2-part article regarding website traffic and conversion. Stay tuned for the second half containing top 5 ways to increase your website conversion.
Our digital marketing service covers each of the 5 channels mentioned in this article. Click here to get in touch and take your first step in boosting your website traffic.