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Beauty Has No Boundaries

posted on November 8, 2018

Beauty Has No Boundaries

Make Over, a leading cosmetics local brand, took part in the annual Jakarta Fashion Week (JFW). Make Over picked “Beauty Beyond Rules” as their theme. People often live under the assumption that everything has its own rules and beauty is no exception. However, it is also important to remember that everyone has their own perception of beauty. Make Over wants to show that people have the freedom to express themselves through make-up. Make Over collaborated with three labels, Paulina Katarina, Rinda Salmun, and Tities Sapoetra to exhibited their…

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Archived Articles

Articles on December 2017 / All Categories

As we explained in our previous article, offline pretty much took a big punch from online, causing several stores to close its doors forever. But even if you decided to move…

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Online is crushing offline in 2017 (?)

Online is crushing offline in 2017 (?)

posted on December 21, 2017

Is going online really the secret to stealing the hearts of Indonesian consumer? The end of 2017 is here. December, the last month of the year. Colder wind than…

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Many companies spend a lot of time and willing to pay big money getting their brands established. The ugly truth is that a simple branding mistake can lead to a downfall…

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