Get them hooked: Top 5 ways to increase website conversion rate
posted on July 19, 2017
We have covered how to boost your website traffic in a previous article. Now that you know how to maximize your website traffic, let’s take a look at the best ways to convert those traffic into actual inquiries and sales!
As mentioned in the previous half of this topic, a beautiful website design and navigation wouldn’t have any significance without any website traffic. This also applies the other way around: a soaring website traffic would not mean anything if none of the visitors actually take the intended action, whether it is inquiry or purchase.
Here are 5 of the most important things to consider in order to make the most of your website traffic.
1. Good design
If people feel comfortable in a room, they are more likely to spend more time in it than in an uncomfortable one.
The same goes for your website. A good interface encourages visitors to stay longer to find out what your website has to say.
What makes a good website interface? Here are some questions that can help you to take some things into consideration:
• Does it have the right colors? Certain color combinations are not pleasing to the eye, therefore causes slight discomfort.
• Does it use high quality images? Are they professionally-taken and in a large-enough size?
• Is the text readable and comfortable to read? Think about the font, size, color and contrast with the background colors/images.
Although it is not directly related with conversion, good design tremendously decreases your website’s bounce rate and gives it more time to impress.
2. Good content
Our previous article established the importance of having a content section in your website. Having said that, content is not limited to news or blog sections.
Are your visitors greeted with a clear, yet intriguing message? Your home page or landing page should have a good combination of words and images that represents the business and creates interest to find out what’s on the other pages. And make sure those other pages are as strong in guiding them in get the information they need, put certain things into consideration and eventually choosing your business over others.
What about the content section? While frequency is important for traffic, quality definitely trumps quantity. It’s better to have just a handful of great articles that is well-written and builds credibility than hundreds of bland ones made just for the sake of SEO.
3. Internal linking
A clever way to increase time-on-site is by incorporating internal links seamlessly in the content. They have a vital role in SEO, boosting conversion rate as well as referral traffic.
This method also provides direct, alternate routes to sub-pages or specific parts of a certain page that are too deep to be incorporated in the menu options, creating a smooth user experience and a chance to guide visitors through their buyer’s journey. For example, you can lead them from an article that covers a certain problem to another that compares different types of solutions, and finally to the actual offer.
A survey by APJII shows that 98.3% internet users in Indonesia are mobile phone users.
Make sure that your website design is a responsive one, containing a desktop view, a tablet view and a mobile view. Furthermore, pay more attention to the user interface and experience on the mobile view, since that is where you will get most of your traffic.
Google has provided us with a tool that we can use to find out whether a website is mobile-friendly. Follow this link to go there.
5. Fast loading time
A study by Nielsen Norman Group reveals that most users stay in a website around less than 59 seconds. When you only have less than a minute to capture their attention, every second is surely a very valuable one. So why waste any on unnecessary loading time?
Another research shows that users expect a wep page to load in 2 seconds or less. Minimizing your website’s loading time by optimizing the size of images, page structure and third-party plugins is also a great way to trim its bounce rate to a minimum.
PageSpeed Tools by Google Developers is a set of tools that analyzes and optimizes your website loading time following web best practices. Use them to check, analyze and install automated modules that improve your website performance.
Not to forget: Regular analysis
Your website should also be improved on a regular basis in order to stay ahead the competition in terms of design, content and user experience.
In addition to lead sources and visitor demographics, Google Analytics can also show your most popular pages and where users bounce from most often.
Use those data to determine which elements work and which don’t, then improve all your website pages based on the findings.
You have read the second half of a 2-part article regarding website traffic and conversion. Read the previous one about boosting your website traffic.