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Latest Articles / Learning
Ketika bisnis menciptakan sebuah produk, tentu membutuhkan desain kemasan produk yang memiliki peran penting untuk menentukan visual dari produk. Biasanya, hal pertama yang dilihat oleh para pelanggan ketika hendak membeli suatu…
Dalam menjalankan bisnis, segmentasi pasar menjadi salah satu hal yang sangat penting bagi sebuah perusahaan. Hal ini menjadi sebuah strategi untuk dapat mengenali target pelanggan sehingga bisnis yang dijalankan pun bisa…
Jika Anda sedang mempelajari tentang company profile dari sebuah perusahaan tentunya akan mengetahui seluk beluk perusahaan tersebut. Secara tidak langsung company profile perusahaan merupakan sebuah riwayat hidup yang dimiliki oleh satu…
Dalam menjalankan bisnis perusahaan membutuhkan adanya logo perusahaan karena memberikan pengaruh besar terhadap prospek bisnis yang dijalankan. Pasalnya, logo yang dibuat dengan baik dan benar dapat menciptakan citra yang baik untuk…
These days, it is rare to find companies with only one brand. Companies are aiming for more profit. More brands mean more revenue, therefore more profit. Often the result of mergers…
Kita sebagai manusia bisa melihat lebih dari sepuluh juta warna, maka dari itu dunia ini sangat terang dan penuh warna. Warna-warna memiliki kemampuan yang luar biasa, karena warna-warna berkaitan erat dengan…
Desain grafis adalah seni mengomunikasikan ide-ide melalui media visual. Jadi, desain grafis ada di setiap hal yang kita lihat; mulai dari kartu ucapan ulang tahun, tampilan smartphone Anda, sampai kemasan biskuit;…
Brand adalah logo, nama, desain, istilah, atau fitur lainnya yang digunakan perusahaan-perusahaan untuk membedakan produk atau layanan mereka dari yang lainnya. Anggap brand sebagai manusia; sama seperti manusia, Anda mengidentifikasi…
To make a great first impression on prospective customers, it is essential to create a company profile design. A company profile is considered as an essential tool for any type of…
Everyone knows what a logo is. A logo is often described as a design symbolizing an organization, a company, or a brand and used to aid and promote public identification and…
It’s the world’s worst kept secret that people these days rely heavily on search engines, namely Google when it comes to gathering information. A website has become one of the very…
Siapa yang tidak mengenal kalender? Hampir setiap meja kerja dihiasi dengan kalender dan setiap rumah memiliki kalender, baik meja maupun dinding. Walaupun teknologi sudah maju dan hampir semua orang memiliki smartphone,…
Here are a few tips to keep your landing page bounce rate minimum: 1. Need for Speed Check your website performance here. You will get a thorough insight & able to…
Today, the food & beverage (F&B) industry is more competitive than ever. It seems new F&B tenant pops up every week. However, not all of them will stand the test of…
Courtesy image of Pixabay The minimalist home itself has been some kind of a trend the past few decades. How can a minimalist home support your lifestyle? A home is a…
Photo courtesy of Branduniq Apa itu branding? Branding bukan hanya tentang satu hal secara khusus. Branding adalah tentang segala hal yang dilakukan perusahaan. Branding akan mewakili dan menentukan bagaimana perasaan orang-orang…
Photo courtesy of Branduniq Branding is not just about one thing in particular. Branding is about everything in the company did. It will represent and set how people perceived your brand.…
Photo courtesy: Villa Dukuh In love with a Javanese design style with its carving and wood-theme and thinking about applying it to your home design? Featuring traditional Javanese style in a…
A logo can also be the face of your company, that’s why it is important to have and developed it thoroughly. While you are thinking about creating a logo for your…
The digital world has been growing rapidly and infiltrating every aspect of our lives, and obviously has a certain contribution to the business industry and the world itself. Earlier, we have…
Digital and technology have developed rapidly in this past few years along with research that has been done. The development has affected many things, including businesses industry. In a simple…
How you design your office interior could affect your work environment in the future. Arranging things like windows and furniture properly might help to improve employees’ productivity, indirectly. We compiled 7…
![Foodie Instagram Trend: Make the Most Out of It! [INFOGRAPHIC]](/images/uploads/cache/blogs/0-banner-1-min-3-280x175.jpg)
A study by Maru/Matchbox shows that 69% of millennials take a photo (or a video) of their food before eating to share it on social media. This ‘foodie’ trend is something…
Designing retail stores can be tricky. There are so many things to consider and incorporate in such limited space: the traffic, the products, the brand, the customers… Learning from our own…
Ever wondered why you can’t seem to get the result you want, even after spending a lot of time back and forth with a designer/agency? Here’s how to avoid the troubling…
The heart shape has been widely used in logo design throughout history. This Valentine week, let's take a little walk down memory lane to see how and why. Love is all…
Did they really mess up in their latest redesign? Starbucks and Google taught us some valuable lessons about imperfection. Logo design is a long process that involves several steps, from brainstorming…
Most people confuse art with design. While both require a good amount of creativity, there are a lot more details to get right (and potentially go wrong) when it comes to…
Photo Courtesy of straitstimes.com 2017 was a superb year for ride sharing giant, Go-Jek. From partnering with Indonesia’s conventional taxi behemoth, Blue Bird Group, to acquiring not only one…
As we explained in our previous article, offline pretty much took a big punch from online, causing several stores to close its doors forever. But even if you decided to move…
Is going online really the secret to stealing the hearts of Indonesian consumer? The end of 2017 is here. December, the last month of the year. Colder wind than…
Many companies spend a lot of time and willing to pay big money getting their brands established. The ugly truth is that a simple branding mistake can lead to a downfall…
What is the first thing that comes to mind when you think about a brand? Whether it is their product, their packaging, or their advertising campaign, they all contain and stem…
Still a little blurry about the differences between UX and UI design? Well, you’ve come to the right place. In general, UX means the experience a person has as…
Label design has an important role in grabbing audience’s attention. A good label design should be able to stand out as it is attractive and differentiate the products itself from others.…
While offline businesses are rushing to create their online presence, one giant online retailer is doing the exact opposite. What exactly is Amazon doing with Amazon Books and Amazon Go? Since…
People are social beings and life is basically a series of interactions. Ideas may be personal but creations reach their highest potential when more than one minds work together in a…
10 Customer Retention Moves: Grab A Chunk of Opportunity Often Neglected!
posted on September 18, 2017
As explained in our previous article, a digital sales funnel looks something like this: The problem is, most marketers are content with customers having reached the conversion phase, and…
Back in 2007 when we just got started, we were a very small team with very little marketing knowledge. All we knew was how to create good designs that worked well…
The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results. From Fast Company Although Design…
We've shared some restaurant design inspirations here. Now we are going to go beyond façade and fixtures; let's take a look at the psychology behind great restaurant design. If you think…
Consumers today are overwhelmed with choices made increasingly difficult due to product and service uniformity, commoditization, and micro-segmentation. Brands have to compete beyond just what they offer in products and services.…
We have covered how to boost your website traffic in a previous article. Now that you know how to maximize your website traffic, let’s take a look at the best ways…
Website traffic and website UI/UX are two sides of the same coin when it comes to conversion to sales or inquiries; the first reels people in while the latter keeps them…
Collaboration is trending! The rise of startups in the past few years puts a lot of businesses on equal footings. Client-vendor relationships are slowly being replaced by mutual symbioses in the…
Catalogue design plays very important role play in marketing as well as branding. Beside listing all products in a comprehensive format for the audience’s reference, a catalogue design also gives them…
Started in 2010, Brodo is now one of the most successful shoe companies in Indonesia. Their success has earned them the award ‘Indonesia Most Creative Companies 2015’ by SWA magazine. A…
Packaging plays a great role in the distribution of products from the factory to the store and, eventually, to the consumer. There are a lot more to packaging design than…
One of Indonesia’s largest mobile phone network operators got their website hacked on April 28, 2017. Netizens were quick to make screenshots and share them on social media before the company…
April 27 marks the anniversary of International Council of Design and is celebrated worldwide as World Design Day. As stated on their website, it’s an opportunity to recognize the value of…
Your website may be your first chance to impress your customers. Their experience when exploring your website affects their impression of your brand, so it's important to keep it functional and…
More Than Just Good Food: 10 Ways to Spice Up Your Restaurant Interior Design
posted on April 12, 2017
A good restaurant interior design can do as much for the business as good food and drinks can. Here are 10 restaurant interior design tips and inspirations to help create a…
This article comes from experience. Many of our clients are flustered when it comes to deciding which one of the following marketing tools design they should commission us with: leaflet design,…
At the forefront of every brand identity design is logo design. It can be considered the face of a brand. The first thing that comes to mind when people think about…
Due to its function, a calendar is a great tool that allow companies and brands to gain continuous exposure. A good corporate/brand calendar has all of the following: strong branding, content…
This checklist will help you build an Indonesian business that passes and lasts; a company that not only makes a proper Indonesian company but also has a strong foundation similar to…
Plaza Desain 2017: Esensi was a 4-day exhibition/workshop event held by Binus University School of Design. We basically got this poster delivered to our office and I decided to give it…
Before I start, I should tell you something: this was supposed to be a project compilation blog post. One of my first picks was the jobs we did for furniture businesses…
All graphic designers have that one go-to software that we feel most comfortable working with. Find out what it says about your personality! Photoshop users: the doers If you are a…
At the forefront of every brand identity design is visual branding. It can be considered the face of a brand. The first thing that comes to mind when people think about…
What if melodies could be seen, not only heard? It is time for our monthly fun project! As usual, the goal is to have fun while improving our skills. This time…
Distance does not stop people from learning. This Monday, we were glad to have Universitas Negeri Surabaya students at our office. Welcomed by our creative directors with an introduction of Kamarupa…
Visited by Universitas Tarumanegara Jakarta, we were just as excited as our visitors! Opened with a short presentation about designing as a job and a brief introduction of Kamarupa Group, the…
“You can’t use up creativity. The more you use, the more you have†- Oscar Wilde
posted on October 26, 2016
We never run out of ideas to find a way to have fun while increasing our skill and creativity. This month, our designers have learned to increase their digital imaging skill.…
PROKLAMASI, KAMI BANGSA INDONESIA DENGAN INI MENYATAKAN KEMERDEKAAN INDONESIA. HAL HAL YANG MENGENAI PEMINDAHAN KEKUASAAN DAN LAIN-LAIN DISELENGGARAKAN DENGAN CARA SAKSAMA DAN DALAM TEMPO YANG SESINGKAT-SINGKATNYA. DJAKARTA, 17 AGUSTUS 1945…
When you think you have reached your limit, and yet creativity and productivity are still on-demand, it's always good to put the idea of getting high off the table and start…
Entering the month of National Celebration, let's talk about how Indonesia is doing in technological aspect, especially in mobile development and how we can overcome any situation by becoming a mobile…
Everybody should have known Pokémon GO by now. It's an augmented reality-based mobile game that has been driving people crazy these days. Some might enjoy the frenzy, while the rest of…
Are you a social media savvy? If you are, then we both know that Instagram is making its way to the top priority when in comes to digital marketing, moving its…
"Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human." That interesting saying from the infamous…
![[VIDEO] Time to Spruce Up Your Office!](/images/uploads/cache/blogs/video-tips-01-1-3-280x175.jpg)
Designing an office space can sometimes be a tricky business. Some people consider a workspace as their second home, and you certainly don't want to mess up your own home with…
A good brand is supposed to be recognizable easily to well-represent the business, whether its small-scale like startups or a big enterprise. A brand is not to be confused with its…
Last Thursday was such a notable day for Kamarupa to get a friendly visit from Raffles College Jakarta. The institution is renowned for its high creativity and style value, and we…
People nowadays access their favourite websites through various media, depending upon certain occasions. Whether it's for transactional purpose or simply a quick lookup, modern websites are now required to accommodate all…
SEO (Search Engine Optimisation) is an organic effort that shows more significance over time. Studies have it that SEO provides a better chance of ROI (Return on Investment) than traditional marketing…
Branding is a way of determining your identity and how you want others to recognise you. Whether it's for personal or business matter, a branding process might as well be illustrated…
Those of you thinking of having a swimming pool in your office or a free spa with attractive masseurs strolling around might want to hold the horses before finishing this chapter.…
