5 Tips on Impactful Label Design
Label design has an important role in grabbing audience’s attention. A good label design should be able to stand out as it is attractive and differentiate the products itself from others.
In the process of brand building, a branded product is salient and label design is one way to do so. Label design can be useful for marketers to stimulate potential buyers to purchase the product. The subject matter on the labels could be ingredients, instructions, or uses of the product.
Take a look at these 5 tips on impactful label design:
Psychological considerations are also important in representing the product. For example, the color orange is widely associated with optimism while grey is considered neutral and calm.
A label should fit the container with proper measure so it can fit smoothly and complement the container’s shape. The label size also depends on how much you want to show the containing product. For example on soda packagings, you’d want to show a lot of the soda and how refreshing it is, therefore a narrower label is used.
A label design should be three things, clean, eye-catching, and unusual. A label definitely must stand out considering the lighting, shelving, and presentation at the same time. To help, ask these questions to yourself:
- Is the label distinctive among competitors?
- Does it clearly and accurately reflect the product and the brand?
- Will your target audience find it compelling?
Do a focus group discussion or marketing research on how do the audience think about the labels. It would be great if you find the emotional aspect of their answers about the labels and developed it to your marketing strategy along with the label design as part of brand building.
Put some thinking to the lifespan of the packaging and the label. For example, if your product is made from glass, people most likely will reuse the packaging. If that’s the case, you need to consider the labels should be either waterproof or removeable.
Now that you have read all the steps, it’s time to implement and see how it goes.
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