10 Reasons Why You Should Upgrade Your Website
Your website may be your first chance to impress your customers. Their experience when exploring your website affects their impression of your brand, so it's important to keep it functional and updated. If you're experiencing any of these problems, you definitely should upgrade your website.
1. You cannot make any changes to your website’s content
If you don’t have fully dynamic website and CMS (content management system) installed on your website, you may experience difficulties when you need to update some/all of your website’s content. It is important to keep your website updated so the visitors can see the improvements you’ve made inside your company. Outdated website content is also responsible for bad SEO rating.
2. Your website is not mobile friendly
If your website was built using Adobe Flash, it won’t work on mobile devices. Also if your website is not built using responsive website design, it won’t have proper readability when opened on mobile phones as it will only be squeezed according to the screen size.
3. Your website loads slowly
The slower the loading time, the bigger chance there is of people leaving your website. According to a research, 47% of users expect a web page to load in 2 seconds or less. You can check your page speed using Google Pagespeed.
If your site was developed several years ago, it probably has a lot of unnecessary HTML codes which may be slowing down your website’s loading speed. This may in turn impact your ranking in Google search results.
4. The design of your website is outdated
If your competitor’s website is more properly designed (with good UI/UX, good photographs and good content), users are more likely to choose the competitor’s products over yours, as people will browse around to see which company can offer the best professional services/products.
5. You updated your company’s brand identity
Your website reflects your brand’s appearance. If you have just updated your company’s brand identity (logo, color, supergraphic, etc) yet your website is still using the old version of the brand identity, you are losing credibility of your website. It may also raise some questions among your existing customers.
6. Your website doesn’t do its purpose
Your website should be the main tool to boost your company’s online presence. If you believe that you are selling good products/services but your website generates no or very few inquiries, it is a sure sign that you need a new one.
7. Your website has a high bounce rate
A high bounce rate means that a lot of visitors leave as soon as they land on your website without accessing a second page. The problem could be your content or the overall look of your site. The normal bounce rate is between 0 and 20%; anything higher requires your immediate attention. The easiest way to analyze your bounce rate is by using Google Analytics. If you are not measuring and tracking your website’s performance yet, it is highly recommended to start right away.
8. Your website is not coded properly
There are some rules that need to be followed if you want your site to be SEO-friendly. If your website is not coded properly (e.g. wrong placement of tag, no editor to change the page title on every single page), it could impact your SEO score. The higher SEO score, the higher chance your site to be on the first page of the Search Engine Result Page (SERP). It is really important to have your site on the first page on SERP so people can find your website easily.
9. Your website doesn’t have any effective call-to-action
Many dated websites lack effective call-to-actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page.
10. Your website doesn’t implement good security
There are a lot of ways for hackers to find a loophole on your website. Although there are no way to 100% guarantee that your website is hack-proof, there are some way to minimize the threat. Implementing HTTPS is one thing, but there are more things to do to improve the security of your website.
If you want to learn more about website security, stay tuned because we're working on another article covering ways to improve your website security. Make sure you don’t miss it by subscribing to our newsletter. Click here and scroll down!