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7 Things That Shape The Brand Experience
posted on July 26, 2017
Consumers today are overwhelmed with choices made increasingly difficult due to product and service uniformity, commoditization, and micro-segmentation. Brands have to compete beyond just what they offer in products and services. They must strengthen brand loyalty through compelling experiences before, around, during and after direct engagement with the product, service or company.This article is summarized from this article by Keith Brock. Banner image courtesy of Fox News. Surely companies have to deliver products and services that meet or exceed customer expectations, but everything that happens around how those…
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Consumers today are overwhelmed with choices made increasingly difficult due to product and service uniformity, commoditization, and micro-segmentation. Brands have to compete beyond just what they offer in products and services.…
We have covered how to boost your website traffic in a previous article. Now that you know how to maximize your website traffic, let’s take a look at the best ways…
Website traffic and website UI/UX are two sides of the same coin when it comes to conversion to sales or inquiries; the first reels people in while the latter keeps them…
To make a great first impression on prospective customers, it is essential to create a company profile design. A company profile is considered as an essential tool for any type of…
490 years is definitely a considerable length of time. Jakarta has come a long way from its days as a port city to being a bustling melting pot that we all…
Kamarupa and Bina Nusantara go way back. Both the corporate and university has trusted us in handling multiple projects such as prospectus booklet design, studio photography, on-location photography, copywriting, calendar design…
Collaboration is trending! The rise of startups in the past few years puts a lot of businesses on equal footings. Client-vendor relationships are slowly being replaced by mutual symbioses in the…
Catalogue design plays very important role play in marketing as well as branding. Beside listing all products in a comprehensive format for the audience’s reference, a catalogue design also gives them…
Just for the record, we didn’t get any trophies. But here’s what we took from the seemingly random experience: a day filled with laughter and lessons of team work. The…
Started in 2010, Brodo is now one of the most successful shoe companies in Indonesia. Their success has earned them the award ‘Indonesia Most Creative Companies 2015’ by SWA magazine.An talkshow…
Packaging plays a great role in the distribution of products from the factory to the store and, eventually, to the consumer. There are a lot more to packaging design than meets…
One of Indonesia’s largest mobile phone network operators got their website hacked on April 28, 2017. Netizens were quick to make screenshots and share them on social media before the company…
April 27 marks the anniversary of International Council of Design and is celebrated worldwide as World Design Day. As stated on their website, it’s an opportunity to recognize the value of…
Your website may be your first chance to impress your customers. Their experience when exploring your website affects their impression of your brand, so it's important to keep it functional and…
More Than Just Good Food: 10 Ways to Spice Up Your Restaurant Interior Design
posted on April 12, 2017
A good restaurant interior design can do as much for the business as good food and drinks can. Here are 10 restaurant interior design tips and inspirations to help create a…
This article comes from experience. Many of our clients are flustered when it comes to deciding which one of the following marketing tools design they should commission us with: leaflet design,…
We just turned 10 and our graphic design team has a special way of celebrating the milestone: all 18 designers including interns joined forces by creating 18 unique artworks according to…
10 years ago, we started designing today. With each passing year, three startups with humble beginnings paved their paths from obscurity to distinction. Along the way, they gravitated toward one another…
At the forefront of every brand identity design is logo design. It can be considered the face of a brand. The first thing that comes to mind when people think about…
Due to its function, a calendar is a great tool that allow companies and brands to gain continuous exposure. A good corporate/brand calendar has all of the following: strong branding, content…
March 9, 2017 was a big day for one brand that we helped create, hence a big day for us, too! Medina was finally launched and introduced as the first houseware…
This checklist will help you build an Indonesian business that passes and lasts; a company that not only makes a proper Indonesian company but also has a strong foundation similar to…
Last year we started working together with Paperina, Subur and Rakyat Printing in creating and producing a collaborative calendar. We’re excited to share the result with you!The theme Your Adventure 2017…
Plaza Desain 2017: Esensi was a 4-day exhibition/workshop event held by Binus University School of Design. We basically got this poster delivered to our office and I decided to give it…
Before I start, I should tell you something: this was supposed to be a project compilation blog post. One of my first picks was the jobs we did for furniture businesses…
All graphic designers have that one go-to software that we feel most comfortable working with. Find out what it says about your personality! Photoshop users: the doers If you are a…
It was the third week of January 2017 and another evening at the office. A brainstorming session just finished and everyone was ready to get back to work, except the three…
What if melodies could be seen, not only heard? It is time for our monthly fun project! As usual, the goal is to have fun while improving our skills. This time…
Distance does not stop people from learning. This Monday, we were glad to have Universitas Negeri Surabaya students at our office. Welcomed by our creative directors with an introduction of Kamarupa…
Visited by Universitas Tarumanegara Jakarta, we were just as excited as our visitors! Opened with a short presentation about designing as a job and a brief introduction of Kamarupa Group, the…
Have you ever seen a group of ghosts designing while another group of ghosts is at their weekly meeting? Despite the long debatable history of its origin, Halloween nowadays is celebrated…
“You can’t use up creativity. The more you use, the more you have” - Oscar Wilde
posted on October 26, 2016
We never run out of ideas to find a way to have fun while increasing our skill and creativity. This month, our designers have learned to increase their digital imaging skill.…
PROKLAMASI, KAMI BANGSA INDONESIA DENGAN INI MENYATAKAN KEMERDEKAAN INDONESIA. HAL HAL YANG MENGENAI PEMINDAHAN KEKUASAAN DAN LAIN-LAIN DISELENGGARAKAN DENGAN CARA SAKSAMA DAN DALAM TEMPO YANG SESINGKAT-SINGKATNYA. DJAKARTA, 17 AGUSTUS 1945…
When you think you have reached your limit, and yet creativity and productivity are still on-demand, it's always good to put the idea of getting high off the table and start…
Entering the month of National Celebration, let's talk about how Indonesia is doing in technological aspect, especially in mobile development and how we can overcome any situation by becoming a mobile…
Everybody should have known Pokémon GO by now. It's an augmented reality-based mobile game that has been driving people crazy these days. Some might enjoy the frenzy, while the rest of…
Are you a social media savvy? If you are, then we both know that Instagram is making its way to the top priority when in comes to digital marketing, moving its…
"Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human." That interesting saying from the infamous…
![[VIDEO] Time to Spruce Up Your Office!](/images/uploads/cache/blogs/Video Tips-01-1-3-280x175.jpg)
Designing an office space can sometimes be a tricky business. Some people consider a workspace as their second home, and you certainly don't want to mess up your own home with…
ConocoPhillips is the world's largest independent exploration and production company, focusing on oil and natural gas sectors. In Indonesia, it has been well-established for more than four decades, making itself as…
Kurma/Dates has long been considered as the staple food source in the Middle East due to its nutrition value that suits the climate, which was later introduced and distributed throughout the…
A good brand is supposed to be recognizable easily to well-represent the business, whether its small-scale like startups or a big enterprise. A brand is not to be confused with its…
Last Thursday was such a notable day for Kamarupa to get a friendly visit from Raffles College Jakarta. The institution is renowned for its high creativity and style value, and we…
WWF Indonesia just launched a brand new website called Donatefornature, dedicated to accommodating its main donation campaigns; Turtle Hope to preserve the endangered turtle species and MyBabyTree as an interactive virtual…
Imagination knows no boundaries, including age limit. We took back our childhood memories with all the magic, in the very place we left them years ago. Some of you might have…
People nowadays access their favourite websites through various media, depending upon certain occasions. Whether it's for transactional purpose or simply a quick lookup, modern websites are now required to accommodate all…
SEO (Search Engine Optimisation) is an organic effort that shows more significance over time. Studies have it that SEO provides a better chance of ROI (Return on Investment) than traditional marketing…
Branding is a way of determining your identity and how you want others to recognise you. Whether it's for personal or business matter, a branding process might as well be illustrated…
Those of you thinking of having a swimming pool in your office or a free spa with attractive masseurs strolling around might want to hold the horses before finishing this chapter.…
Since our branding and graphic design team started working together under one roof, things have been busier than ever. Obviously the workload has doubled as a result of the merge, but…
Early 2015 we vouch to commemorate our members’ birthdays with a twist of fantasy character. Last May we celebrated our very own Joanna’s and Andre’s birthdays. What did they become? Let’s…
Two days, three meeting sessions, 18 creative workers. See what happened at Lembang, Bandung where our integrated branding, graphic design, digital marketing and interior/architecture team got together for our mid-year meeting.…
The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results.From Fast Company Although Design is…
We've shared some restaurant design inspirations here. Now we are going to go beyond façade and fixtures; let's take a look at the psychology behind great restaurant design.If you think that…