Our Blog
Restaurant Logo Design and Its Personality
posted on May 9, 2022
Let’s say you have three friends, you will know each of their personalities; Jane is an out-going person, she is witty and very passionate; on the other hand, John is a rather calm and quiet guy and he is the smartest person in our group; and lastly Dave is such a bright person, he always throws funny comments and has a positive outlook in life. Brand personality is pretty much the same, it is the act of humanizing your brand. It allows your brand to have…
Archived Articles
- Select Month
-
- Select Month
- June 2024 (1)
- December 2023 (2)
- May 2022 (7)
- March 2022 (2)
- November 2021 (1)
- December 2020 (1)
- August 2020 (1)
- February 2020 (1)
- November 2019 (1)
- September 2019 (1)
- July 2019 (3)
- April 2019 (1)
- March 2019 (1)
- November 2018 (2)
- October 2018 (1)
- July 2018 (5)
- June 2018 (3)
- May 2018 (3)
- April 2018 (4)
- March 2018 (2)
- February 2018 (5)
- January 2018 (4)
- December 2017 (3)
- November 2017 (6)
- October 2017 (4)
- September 2017 (2)
- August 2017 (4)
- July 2017 (3)
- June 2017 (3)
- May 2017 (4)
- April 2017 (5)
- March 2017 (7)
- February 2017 (3)
- January 2017 (2)
- December 2016 (1)
- November 2016 (2)
- October 2016 (2)
- August 2016 (3)
- July 2016 (1)
- June 2016 (6)
- May 2016 (6)
- April 2016 (1)
- July 2015 (1)
- June 2015 (2)
Latest Articles / All Categories
After hours and hours of sitting and facing screens daily, a getaway to Lembah Purba in Sukabumi offers a much-needed change of scenery. Just a few hours from Jakarta, Lembah Purba…
Creative agency adalah istilah untuk menyebut perusahaan yang menawarkan berbagai layanan yang berada di bawah payung pemasaran dan periklanan. Pada dasarnya, jika Anda memerlukan jenis strategi, pekerjaan, atau promosi kreatif apapun,…
Company profile adalah aset utama dan penting bagi perusahaan untuk memperkenalkan siapa perusahaan Anda dan apa layanan Anda. Tidak hanya itu, company profile juga sebagai kesan pertama yang baik yang diperlihatkan…
Ketika bisnis menciptakan sebuah produk, tentu membutuhkan desain kemasan produk yang memiliki peran penting untuk menentukan visual dari produk. Biasanya, hal pertama yang dilihat oleh para pelanggan ketika hendak membeli suatu…
Dalam menjalankan bisnis, segmentasi pasar menjadi salah satu hal yang sangat penting bagi sebuah perusahaan. Hal ini menjadi sebuah strategi untuk dapat mengenali target pelanggan sehingga bisnis yang dijalankan pun bisa…
Jika Anda sedang mempelajari tentang company profile dari sebuah perusahaan tentunya akan mengetahui seluk beluk perusahaan tersebut. Secara tidak langsung company profile perusahaan merupakan sebuah riwayat hidup yang dimiliki oleh satu…
Dalam menjalankan bisnis perusahaan membutuhkan adanya logo perusahaan karena memberikan pengaruh besar terhadap prospek bisnis yang dijalankan. Pasalnya, logo yang dibuat dengan baik dan benar dapat menciptakan citra yang baik untuk…
These days, it is rare to find companies with only one brand. Companies are aiming for more profit. More brands mean more revenue, therefore more profit. Often the result of mergers…
Kita sebagai manusia bisa melihat lebih dari sepuluh juta warna, maka dari itu dunia ini sangat terang dan penuh warna. Warna-warna memiliki kemampuan yang luar biasa, karena warna-warna berkaitan erat dengan…
Let’s say you have three friends, you will know each of their personalities; Jane is an out-going person, she is witty and very passionate; on the other hand, John…
Desain grafis adalah seni mengomunikasikan ide-ide melalui media visual. Jadi, desain grafis ada di setiap hal yang kita lihat; mulai dari kartu ucapan ulang tahun, tampilan smartphone Anda, sampai kemasan biskuit;…
Brand adalah logo, nama, desain, istilah, atau fitur lainnya yang digunakan perusahaan-perusahaan untuk membedakan produk atau layanan mereka dari yang lainnya. Anggap brand sebagai manusia; sama seperti manusia, Anda mengidentifikasi…
Hello, hello! Our team is fully vaxxed and we’re back in the office! Hopefully, this one will last for a long time. In the past 20 months, we’ve had…
Definition of Rebranding Rebranding is the process of changing the corporate image of an organization or to simply put it born again. There are many components behind the corporate image,…
To make a great first impression on prospective customers, it is essential to create a company profile design. A company profile is considered as an essential tool for any type of…
The clock always ticks at the same pace, 100 years ago, 10 years ago, last year, and even right now. However, we often hear how fast time flies especially when we’re…
Everyone knows what a logo is. A logo is often described as a design symbolizing an organization, a company, or a brand and used to aid and promote public identification and…
Banyak orang memulai harinya dengan kopi, bahkan sebagian menganggap harinya belum dimulai jika belum meminum kopi. Selain rasanya yang unik dan beragam, kopi banyak digemari karena khasiatnya seperti menekan risiko terkena…
It’s the world’s worst kept secret that people these days rely heavily on search engines, namely Google when it comes to gathering information. A website has become one of the very…
Siapa yang tidak mengenal kalender? Hampir setiap meja kerja dihiasi dengan kalender dan setiap rumah memiliki kalender, baik meja maupun dinding. Walaupun teknologi sudah maju dan hampir semua orang memiliki smartphone,…
Here are a few tips to keep your landing page bounce rate minimum: 1. Need for Speed Check your website performance here. You will get a thorough insight & able to…
People say Jakarta is a city that never sleeps. It's also widely known for its hustle and bustle. Earlier this month, we took a short trip to feast our eyes with…
Today, the food & beverage (F&B) industry is more competitive than ever. It seems new F&B tenant pops up every week. However, not all of them will stand the test of…
According to Forbes, print materials and publications are still a hit because they offer a distinct brand experience that can’t be replicated online. One of print publications, magazine has a unique…
Make Over, a leading cosmetics local brand, took part in the annual Jakarta Fashion Week (JFW). Make Over picked “Beauty Beyond Rules” as their theme. People often live under the assumption…
Just like time that never stops, almost everything is constantly changing. Either people are genuinely interested or just for the sake not wanting to be left behind, the tendency to stay…
Courtesy image of Pixabay The minimalist home itself has been some kind of a trend the past few decades. How can a minimalist home support your lifestyle? A home is a…
It’s time for the local creator rise and grows. Though there have been many local creators producing high-quality products, there’s still not many people are aware of it and still choose…
Photo courtesy of Branduniq Apa itu branding? Branding bukan hanya tentang satu hal secara khusus. Branding adalah tentang segala hal yang dilakukan perusahaan. Branding akan mewakili dan menentukan bagaimana perasaan orang-orang…
Photo courtesy of Branduniq Branding is not just about one thing in particular. Branding is about everything in the company did. It will represent and set how people perceived your brand.…
Photo courtesy: Villa Dukuh In love with a Javanese design style with its carving and wood-theme and thinking about applying it to your home design? Featuring traditional Javanese style in a…
A logo can also be the face of your company, that’s why it is important to have and developed it thoroughly. While you are thinking about creating a logo for your…
CASA Indonesia 2018 returned this year with “One Nation” as its theme, in the event of bringing up the spirit of Indonesia’s local cultural heritage. Our strategic partner, Highstreet Studio, was…
Unity is a strength, when there is teamwork and collaboration, wonderful things can be achieved - Mattie Stepanek. We were gathered before entering the holiday event of Eid al-Fitr. We…
Last week, we were invited to a celebration of a unification between Parkson and Centro, two exceptional brands with the same vision. Not just that, the event was also a launching…
The digital world has been growing rapidly and infiltrating every aspect of our lives, and obviously has a certain contribution to the business industry and the world itself. Earlier, we have…
Digital and technology have developed rapidly in this past few years along with research that has been done. The development has affected many things, including businesses industry. In a simple…
Just like the old saying that goes, "Rome wasn't built in a day", good relationships between us and our clients were built over the years. We are privileged to have Paragon…
“Alone we can do so little; together we can do so much- Helen Keller.” Built since 2007, together with the team, we are still growing and going strong. Another year has…
How you design your office interior could affect your work environment in the future. Arranging things like windows and furniture properly might help to improve employees’ productivity, indirectly. We compiled 7…
Medina launched its new products on its first birthday. With another year has passed, Medina still is the first foodware with the halal certification by Majelis Ulama Indonesia. On…
There is some kind of a division of graphic design industry players between those who strive for idealism and those who are more business-oriented. Which side are you on? A handful…
Briefing sessions are the times to roll up our sleeves and get ourselves ready for new, exciting challenges to come our way. But nothing could possibly prepared us for that one…
![Foodie Instagram Trend: Make the Most Out of It! [INFOGRAPHIC]](/images/uploads/cache/blogs/0-banner-1-min-3-280x175.jpg)
A study by Maru/Matchbox shows that 69% of millennials take a photo (or a video) of their food before eating to share it on social media. This ‘foodie’ trend is something…
Designing retail stores can be tricky. There are so many things to consider and incorporate in such limited space: the traffic, the products, the brand, the customers… Learning from our own…
Ever wondered why you can’t seem to get the result you want, even after spending a lot of time back and forth with a designer/agency? Here’s how to avoid the troubling…
The heart shape has been widely used in logo design throughout history. This Valentine week, let's take a little walk down memory lane to see how and why. Love is all…
Did they really mess up in their latest redesign? Starbucks and Google taught us some valuable lessons about imperfection. Logo design is a long process that involves several steps, from brainstorming…
Most people confuse art with design. While both require a good amount of creativity, there are a lot more details to get right (and potentially go wrong) when it comes to…
Over the past year, there is an increasing awareness among companies and brands about the importance of good design in keeping up with and getting ahead of the competition. Those companies…
Photo Courtesy of straitstimes.com 2017 was a superb year for ride sharing giant, Go-Jek. From partnering with Indonesia’s conventional taxi behemoth, Blue Bird Group, to acquiring not only one…
Most, if not all, Indonesian universities’ graphic design major require their students to take at least 3 months internship program in order to familiarize themselves with the real work environment before…
As we explained in our previous article, offline pretty much took a big punch from online, causing several stores to close its doors forever. But even if you decided to move…
Is going online really the secret to stealing the hearts of Indonesian consumer? The end of 2017 is here. December, the last month of the year. Colder wind than…
Many companies spend a lot of time and willing to pay big money getting their brands established. The ugly truth is that a simple branding mistake can lead to a downfall…
A partition was recently made in our waiting area to make room for an additional storage space. As a result, we got a brand new, white wall as a blank canvas.…
What is the first thing that comes to mind when you think about a brand? Whether it is their product, their packaging, or their advertising campaign, they all contain and stem…
Still a little blurry about the differences between UX and UI design? Well, you’ve come to the right place. In general, UX means the experience a person has as…
Embrace yourself because MISE will have their grand opening on December 2017. We’re so honored as the owners invited us before the grand opening. Located in one of the…
Brands are like people. They should have personalities. Every personality is unique and cafe branding is no different. What makes people frequent a certain cafe despite mixed reviews? Most would say…
Label design has an important role in grabbing audience’s attention. A good label design should be able to stand out as it is attractive and differentiate the products itself from others.…
A luxury hotel with a sweeping vista of mountain terrain did a great job of refreshing and widening our horizons in doing our craft. Through the hands of our interior design…
While offline businesses are rushing to create their online presence, one giant online retailer is doing the exact opposite. What exactly is Amazon doing with Amazon Books and Amazon Go? Since…
People are social beings and life is basically a series of interactions. Ideas may be personal but creations reach their highest potential when more than one minds work together in a…
As a national brand, Makeover has proven itself to be a worthy contender among its peers in Indonesian beauty industry through a wide range of makeup products and impactful campaigns. With…
10 Customer Retention Moves: Grab A Chunk of Opportunity Often Neglected!
posted on September 18, 2017
As explained in our previous article, a digital sales funnel looks something like this: The problem is, most marketers are content with customers having reached the conversion phase, and…
Typography is not as popular a term as some of its counterparts —calligraphy and photography, just to name a few— but it is certainly present in most if not all graphic…
Back in 2007 when we just got started, we were a very small team with very little marketing knowledge. All we knew was how to create good designs that worked well…
The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results. From Fast Company Although Design…
Meet Kamarupa Graphic team, an army of youthful talents with aptitudes in specific areas of graphic design. We’d been quite busy for a few months, managing and handling various projects…
We've shared some restaurant design inspirations here. Now we are going to go beyond façade and fixtures; let's take a look at the psychology behind great restaurant design. If you think…
Consumers today are overwhelmed with choices made increasingly difficult due to product and service uniformity, commoditization, and micro-segmentation. Brands have to compete beyond just what they offer in products and services.…
We have covered how to boost your website traffic in a previous article. Now that you know how to maximize your website traffic, let’s take a look at the best ways…
Website traffic and website UI/UX are two sides of the same coin when it comes to conversion to sales or inquiries; the first reels people in while the latter keeps them…
490 years is definitely a considerable length of time. Jakarta has come a long way from its days as a port city to being a bustling melting pot that we all…
Kamarupa and Bina Nusantara go way back. Both the corporate and university has trusted us in handling multiple projects such as prospectus booklet design, studio photography, on-location photography, copywriting, calendar design…
Collaboration is trending! The rise of startups in the past few years puts a lot of businesses on equal footings. Client-vendor relationships are slowly being replaced by mutual symbioses in the…
Catalogue design plays very important role play in marketing as well as branding. Beside listing all products in a comprehensive format for the audience’s reference, a catalogue design also gives them…
Just for the record, we didn’t get any trophies. But here’s what we took from the seemingly random experience: a day filled with laughter and lessons of team work.…
Started in 2010, Brodo is now one of the most successful shoe companies in Indonesia. Their success has earned them the award ‘Indonesia Most Creative Companies 2015’ by SWA magazine. A…
Packaging plays a great role in the distribution of products from the factory to the store and, eventually, to the consumer. There are a lot more to packaging design than…
One of Indonesia’s largest mobile phone network operators got their website hacked on April 28, 2017. Netizens were quick to make screenshots and share them on social media before the company…
April 27 marks the anniversary of International Council of Design and is celebrated worldwide as World Design Day. As stated on their website, it’s an opportunity to recognize the value of…
Your website may be your first chance to impress your customers. Their experience when exploring your website affects their impression of your brand, so it's important to keep it functional and…
More Than Just Good Food: 10 Ways to Spice Up Your Restaurant Interior Design
posted on April 12, 2017
A good restaurant interior design can do as much for the business as good food and drinks can. Here are 10 restaurant interior design tips and inspirations to help create a…
This article comes from experience. Many of our clients are flustered when it comes to deciding which one of the following marketing tools design they should commission us with: leaflet design,…
We just turned 10 and our graphic design team has a special way of celebrating the milestone: all 18 designers including interns joined forces by creating 18 unique artworks according to…
10 years ago, we started designing today. With each passing year, three startups with humble beginnings paved their paths from obscurity to distinction. Along the way, they gravitated toward one another…
At the forefront of every brand identity design is logo design. It can be considered the face of a brand. The first thing that comes to mind when people think about…
Due to its function, a calendar is a great tool that allow companies and brands to gain continuous exposure. A good corporate/brand calendar has all of the following: strong branding, content…
March 9, 2017 was a big day for one brand that we helped create, hence a big day for us, too! Medina was finally launched and introduced as the first houseware…
This checklist will help you build an Indonesian business that passes and lasts; a company that not only makes a proper Indonesian company but also has a strong foundation similar to…
Last year we started working together with Paperina, Subur and Rakyat Printing in creating and producing a collaborative calendar. We’re excited to share the result with you! The theme Your Adventure…
Plaza Desain 2017: Esensi was a 4-day exhibition/workshop event held by Binus University School of Design. We basically got this poster delivered to our office and I decided to give it…
Before I start, I should tell you something: this was supposed to be a project compilation blog post. One of my first picks was the jobs we did for furniture businesses…
All graphic designers have that one go-to software that we feel most comfortable working with. Find out what it says about your personality! Photoshop users: the doers If you are a…
It was the third week of January 2017 and another evening at the office. A brainstorming session just finished and everyone was ready to get back to work, except the three…
At the forefront of every brand identity design is visual branding. It can be considered the face of a brand. The first thing that comes to mind when people think about…
What if melodies could be seen, not only heard? It is time for our monthly fun project! As usual, the goal is to have fun while improving our skills. This time…
Distance does not stop people from learning. This Monday, we were glad to have Universitas Negeri Surabaya students at our office. Welcomed by our creative directors with an introduction of Kamarupa…
